For millions of riders, the Bajaj Pulsar is more than just a motorcycle. It is often the first taste of performance riding, the companion for unforgettable road trips and the machine that inspired countless adventures. Celebrating this incredible legacy, Bajaj Auto has launched the My Pulsar Story Campaign, inviting riders from across the globe to share the moments that made their Pulsar journey special.
As Pulsar completes 25 years, the campaign shifts the spotlight from the motorcycle to the people who have made it one of the world’s most loved sports motorcycle brands.

A Celebration of 25 Years of Pulsar

Introduced in 2001, the Bajaj Pulsar transformed India’s performance motorcycle segment by making sporty motorcycles accessible to a wider audience. Over the past 25 years, the brand has sold more than 2 crore motorcycles and established its presence in over 100 countries, making it one of the world’s largest sports motorcycle brands.
From the iconic Pulsar 150 and Pulsar 220F to today’s NS, N and RS range, the Pulsar family has consistently evolved with better performance, technology and design while remaining true to its performance DNA.

My Pulsar Story Campaign Invites Riders Worldwide

The My Pulsar Story Campaign runs from 21 July to 4 September 2026 and encourages riders to share their personal journeys with the motorcycle.

Participants can post:

• Photographs
• Reels
• Videos
• Artwork
• Music
• Performances
• AI-generated content

All entries must use the hashtag #MyPulsarStory and tag @mypulsarofficial on Instagram. Selected stories will be featured across Pulsar’s global social media channels. Weekly winners will receive exciting prizes, while one winner from each participating country will ride home on a brand new Pulsar NS400Z.

A Motorcycle That Built a Community

Few motorcycles have built a riding community as passionate as the Pulsar.
For many enthusiasts, it was their first motorcycle. For others, it became the machine that introduced them to touring, group rides and lifelong friendships.
The campaign celebrates these shared experiences by bringing together riders from cities including Mumbai, Bengaluru, Mexico City, Bogotá, Rio de Janeiro and Buenos Aires, highlighting how the Pulsar has connected enthusiasts across continents.

More Than a Marketing Campaign

Unlike conventional anniversary celebrations, the My Pulsar Story Campaign focuses on authentic rider experiences.
Instead of showcasing specifications or new products, Bajaj Auto is celebrating the memories created by millions of owners over the last two decades. It reflects how modern motorcycle brands are increasingly building stronger relationships with their communities through user-generated content and rider engagement.

Pulsar Continues to Lead Performance Motorcycling

Over the years, Bajaj Auto has continuously expanded the Pulsar lineup with motorcycles that cater to different riding styles and engine capacities.
Today, the Pulsar portfolio ranges from 125 cc to 400 cc, offering commuters, enthusiasts and touring riders a motorcycle that suits their needs. This wide product range has played a significant role in making Pulsar one of India’s most successful motorcycle brands.

Watch My Story Here – Story Of First Pulsar

My Pulsar Story Campaign Celebrates the Riders Behind the Legacy

The My Pulsar Story Campaign is a fitting tribute to one of India’s most iconic motorcycle brands.
Rather than celebrating milestones through numbers alone, Bajaj Auto is recognising the people who shaped the Pulsar legacy over the past 25 years. From first rides to unforgettable road trips, every journey has contributed to the story of the brand.
As Pulsar enters its next chapter, this campaign reminds us that motorcycles are remembered not only for their performance but also for the memories they help create.